What 4,000 stickers taught us about guerrilla marketing
We didn't buy billboard space for HopUp donuts — we walked the city with a bucket of stickers instead. Here's why that worked better.
[ We are NEHHBURR ]
We build things your neighbourhood actually shows up for.
Chandigarh-based, built for the street more than the slide deck — we plan the football cups, lake raves and guerrilla sticker runs that get a brand talked about, not scrolled past.
What we create
We build the communities and creator crews that make people show up for a brand more than once.
- Community Strategy
- Community Building
- Storytelling
- Creator Collaborations
- Brand Partnerships
Events people plan their week around, not RSVP to out of obligation.
Getting the right people through the door — ticketing and distribution that doesn't leak half your audience.
[ How We Think ]
People First.
Every project starts with people.
Not platforms.
Not algorithms.
Not trends.
People.
Build Communities.
Attention comes and goes.
Communities stay.
That's where brands actually get built.
[ Featured Work ]
We don't pitch ideas.
We run them —
on real streets,
for real neighbourhoods.
A few of the things we've actually built.
[ 9 Projects ]
A city-wide guerrilla sticker campaign for HopUp donuts — real stickers, on real streets, not a media plan.
View case
An amateur football cup that turned neighbourhood teams into real rivalries — FUFU Football Cup 2026.
View case
The live festival companion to FUFU Cup — a stage, a crowd, and a night that didn't feel like marketing.
View case
A run-to-rave festival staged right on the water — Lake to Lake, sunlit crowd and a DJ set to close it out.
View case
Run. Race. Rave. Live the moment. A night run built to turn into a party the second the race ends.
View case
A nightlife brand activation that put real DJ culture on the street, not a stage built to look like one.
View case
A wellness community's third edition — merch, movement, and a shared bottle everyone actually used.
View case
A year-end nightlife recap campaign, told from the club floor instead of a slide deck.
View case
90 days to build better habits, stronger discipline, and a stronger you — one community training together.
View caseGood people we've worked with
Brands who'd rather sponsor a football final than a billboard.
Client One
Client Two
Client Three
Client Four
Client Five
Client Six
A neighbour doesn't advertise.They recommend.They introduce.They connect.They know what's worth showing up for.
That's the kind of marketing we believe in.
[ Our Culture ]
CHANDIGARH BASED
A day here looks like a location recce in the morning, a client call at noon, and a football final gone into extra time by night — same five people running all three.
Around the corner
Stories.Ideas.Culture.Communities.Things worth talking about.
Turning five football teams into a proper rivalry
FUFU Cup started as a friendly kickabout. A season later, it's the most competitive thing happening on a Sunday. Here's how a league builds itself.
Running an event on water (and other logistics nightmares)
Lake to Lake meant staging a rave where the ground moves. What we got wrong before we got it right.
Not another campaign.A story.A community.An event.A movement.
Let's create something worth showing up for.